Evident by the recent uptick on home sales, core business and marketing techniques still apply. How do you separate your product(your home) from the others. Sellers are always told to de-personalize the home and or stage it to allow potential buyers an opportunity to visualize how rooms are set up and how buyers see their belongings in the house. It’s no secret that emotion is a driving force behind any purchase. More than likely, whoever buys your home will have similar needs as you when you purchased the house. A very simple and effective method to convey these attributes is called a “sellers love letter”-a note personally written, expressing why you fell in love with the house.
6 thoughts to include are:
- Fond family memories - Create warm fuzzie thought’s. This will offset the sad foreclosure/short sale issues surrounding the marketplace which is competing with your home for buyers.
- Favorite vendors and local businesses – Most don’t like to move because most don’t like change. Letting potential buyers know your favorite local shops, the name of the owner of your dry cleaners etc… will create a personal touch and a sence of ease about moving(change).
- Match local amenities to specific lifestyles – Buyers are looking for lifestyle perspective. Tell them about the local dog park, playgrounds, libraries, workout facilities and so on. Map them to show how convenient your house is to the amenities.
- History of upgrades – detail the upgrades to your home and why they were done. Sometimes, potential buyers don’t understand a particular feature or layout until they hear the reason for why you did what you did.
- Property quirks – All homes are unique and almost have a life of their own. explain the timer on the HVAC or that you have a recycling program or why you like that the floors are a little creaky, it lets you know where your children are. It’s a personal touch.
- Neighbors – Let them know about the neighbors you think are great and why. Your kids played with kids or across the street or that there are neighborhood watch meetings once a month.
Be honest, take your time and consult your real estate agent to make sure you don’t violate any equal opportunity housing or foreclosure laws. A good letter may sway the opinion of the buyer, especially if they are considering a short sale or foreclosure. Remember, your letter is to sway buyers to buy, not sway you not to sell. :)
Thanks to: Tara-Nicholle Nelson is author of “The Savvy Woman’s Homebuying Handbook” and “Trillion Dollar Women: Use Your Power to Make Buying and Remodeling Decisions.” Tara is also the Consumer Ambassador and Educator for real estate listings search site Trulia.com. Ask her a real estate question online or visit her website, www.rethinkrealestate.com.